Coming to iPhone · Holiday 2026

Retold brings your photos to life.

Retold turns the photos you love into stories told in your family's own voices. Gather the photos, share the album, and let Grandma do the rest.

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Three steps to a story that lasts forever

Made for the family historian — and for the storyteller who has never downloaded an app in her life.

1

Gather

Make a folder called “Retold” in your Photos app — every album you drop inside becomes an event Retold helps your family tell. One tap sets it up. Shoebox prints? Scan those in too.

2

Share

Your photos become an album you can name and share in one tap. The one who was there gets a simple link — the photos, a few gentle questions, one big button. No app, no account, no passwords. And one story can cover the whole day; nobody has to narrate every picture.

3

Listen

Their story attaches to the photos forever — in their own voice, transcribed so you can search it. And Retold listens for the details: the names, places, and dates in the telling become suggestions your family confirms with a tap.

A photo without its story is only half remembered

The lake house. The wedding. The car your dad never should have sold. You know the photo — Retold keeps the why. And it files every photo by when it was taken, not when you scanned it — a 1950s photo lives in the 1950s.

Summer, 1968. That's all anyone knows.
"That was the day your grandfather proposed — twice."

Every photo has a story. Retold keeps it — in their own voice.

The details take care of themselves

Retold does the remembering work, so the storyteller can just tell the story.

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It asks the right questions

When a face appears, Retold suggests what to ask — Who is this? Could that be Frank? Where was this taken? Is this from the Hawaii trip? Nobody stares at a blank record button.

Stories become details

Say "that's Stella at the lake house, summer of '72" and Retold offers the name, the place, and the date to the photo. You confirm with a tap — nothing is ever written without your say-so. And you can send the corrected date and place back to Apple Photos, so your own library finally files it right — while the voices themselves stay safe in Retold, where they belong.

Private by design

The intelligence runs on your device, not in someone's data center. Your family's photos and voices stay your family's — they aren't training anyone's model.

The most meaningful gift you'll give this year

Give Retold to the family historian — or to the storyteller herself. Mother's Day, milestone birthdays, the holidays. Give her stories a home.

Join the launch list

Be first in line

Retold: Family Photo Stories comes to the App Store for the 2026 holidays. Join the list and we'll save you a spot — and a launch discount.